The 72nd PGA Merchandise Show has attracted more than 1,000 exhibitors and over 40,000 PGA pros.
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ThePGAMerchandiseShowisthelargestannualgatheringofPGAprofessional.ThereporteddemiseofthePGAMerchandiseShowbyseveralmediaoutlets—includingthisone—appeartobegreatlyexaggerated.
OrganizersoftheannualgatheringattheOrangeCountyConventionCenterinOrlandoreportthisweek’sshow—Jan.22-24—isexpectedtohavethehighestattendancesince2009with1,071exhibitorssignedup(notcountingmultiplebrandsinabooth).Asaresult,the72ndShow,thelongestrunningandlargestglobalgatheringforthebusinessofgolf,willfeaturesixstagesonthefloorandhasexpandedintoanewhallcalledTheRetreat,whichisdesignedtobringattendeestogetherforbusinessconnectionsandexclusiveexperiences.It’salsowhereboththefashionshowandWinterJam(ThirdEyeBlindtoperformonThursday)willbeheld.
Anothersignificantgrowtharea:thespacedevotedforgolffitness,clubamenitiesandracquets(includingPickleball)hasdoubledinsize.Withnearlyeveryproduct,serviceandgolflifestylecategor