After a brief cease-fire, some members of both sides resumed taking shots at each other, and LIV Golf went back to poaching PGA Tour stars.
—
Itwasoneofthosenewsdropsallgolffansneverwillforget.
June6,2023:ThePGATourandLIVGolfannouncea“frameworkagreement”tomergebusinessentitiesafterweeksofsecretnegotiations.
ThePGATour,whoserootsgobackmorethanacentury,andLIVGolf,theupstartleaguelaunchedinJune2021withtourantagonistGregNormanasitsfaceandfinancedbySaudiArabia’sPublicInvestmentFund,forminganalliance?
Thiscannotbehappening.
Aftertwoyearsofplayerpoaching,lawsuits,nastyinsultsfrombothsidesandtalkofSaudiArabia’satrocioushumanrightsviolations,thevisionofPGATourCommissionerJayMonahanandPIFgovernorYasirAl-Rumayyanside-by-sideonaCNBCsetdetailinghowtherivalleagueswillcombinecommercialbusinessesandrightsintoanewfor-profitcompany,anddropalllawsuits,trulywassurreal.
Howhasthatgone?
Atfirst,weweretoldthatthe“merger”—laterreframedasan“agreement”—wouldbefinalizedbyDec.31and
