Augusta National and Amazon announced a deal to bring the Masters to a streaming partner for the first time, in addition to CBS and ESPN.
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Thegreatestshowingolfisgoingdigital.
OnTuesdaymorning,AmazonandAugustaNationalannouncedadealtobringtheMasterstoastreamingpartnerforthefirsttime,tyinggolf’slargesteventtothestreaminggiantresponsiblefortheNFL’spopularThursdayNightFootballpackage.Infollowingwithlongstandingclubtradition,financialtermsoftheagreementwerenotannounced.
Accordingtoarelease,AmazonPrimeVideowilldebutasa“domesticbroadcasteroftheMastersTournament”beginninginApril2026,deliveringcontentthatwill“complement”theclub’soutstandingTVdealswithESPNandCBS,thelatterofwhichhastelevisedtheMastersforsevendecades.AmazonwillcovertwoadditionalhoursoffirstandsecondroundcoverageonPrimeVideo,from1-3p.m.ET,providingalead-intoESPN’scoverageonbothdays.Accordingtotheclub,additionaldetailsaboutthescopeoftheAmazonagreementwillbeannounced“priortothe2026MastersTournament.”
“WorkingalongsideAmazonint
