Home » LIV Golf’s new CEO excited for potential PIF investment with PGA Tour, sees momentum for league

LIV Golf’s new CEO excited for potential PIF investment with PGA Tour, sees momentum for league

New LIV Golf CEO Scott O’Neil sees opportunity for the league because of the potential investment from PIF, which funds LIV Golf, in the PGA Tour.

It’sabigweekforLIVGolf. TheleagueisinAdelaideatTheGrangeGolfClubforitssecondeventoftheyear,butmoreimportantly,LIVGolfAdelaidehasbecometheSaudi-backedtour’slargestandmostpopularevent,onethatithopescanspringboardittosuccessafteralacklusterseasondebutinRiyadhlastweek. Only31,000peopletunedintothefinalroundbroadcastonFS2towatchAdrianMeronkwin,anumberthatwon’tcomeclosetotheamountofAussie’sonthegroundinAdelaidethisweek. Thestartof2025hadbyfartheleastamountofinterestfromfansforwhat’sgoingoninLIVGolf,whichstarteditsthirdleagueseasonlastyearandfourthoverall.Thiscomesontheheelsoftheleaguenotmakinganysignificantsigningsintheoffseasonforthefirsttime,insteadmakingmorebehind-the-scenesmovestoprepareforthefuture. OneofthosemoveswasreplacingGregNormanasCEOandhiringScottO’Neil,asportsindustryveteranwithplentyofexperiencerunningsuccessf