New LIV Golf CEO Scott O’Neil sees opportunity for the league because of the potential investment from PIF, which funds LIV Golf, in the PGA Tour.
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It’sabigweekforLIVGolf.
TheleagueisinAdelaideatTheGrangeGolfClubforitssecondeventoftheyear,butmoreimportantly,LIVGolfAdelaidehasbecometheSaudi-backedtour’slargestandmostpopularevent,onethatithopescanspringboardittosuccessafteralacklusterseasondebutinRiyadhlastweek.
Only31,000peopletunedintothefinalroundbroadcastonFS2towatchAdrianMeronkwin,anumberthatwon’tcomeclosetotheamountofAussie’sonthegroundinAdelaidethisweek.
Thestartof2025hadbyfartheleastamountofinterestfromfansforwhat’sgoingoninLIVGolf,whichstarteditsthirdleagueseasonlastyearandfourthoverall.Thiscomesontheheelsoftheleaguenotmakinganysignificantsigningsintheoffseasonforthefirsttime,insteadmakingmorebehind-the-scenesmovestoprepareforthefuture.
OneofthosemoveswasreplacingGregNormanasCEOandhiringScottO’Neil,asportsindustryveteranwithplentyofexperiencerunningsuccessf
