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PGA Merchandise Show’s best turnout in years highlights golf boom

Suzy Whaley strode purposefully down the center aisle at Orange County Convention Center, the Park Avenue of the PGA Merchandise Show. And it’s rush hour. The affable 58-year-old stopped briefly during Day 1 of the annual event but declined a handshake on a day she supposes she’ll meet 1,000 people. “COVID memories” remain fresh, Whaley says, but are also a distant memory. The annual event, …

SuzyWhaleystrodepurposefullydownthecenteraisleatOrangeCountyConventionCenter,theParkAvenueofthePGAMerchandiseShow. Andit’srushhour. Theaffable58-year-oldstoppedbrieflyduringDay1oftheannualeventbutdeclinedahandshakeonadayshesupposesshe’llmeet1,000people. “COVIDmemories”remainfresh,Whaleysays,butarealsoadistantmemory. Theannualevent,nowinits72ndyear,wasbustlingandbooming,asisthesportWhaleyoversawwhenthepandemichitin2020duringthesecondofhertwo-yearstintasPGAofAmericapresident. The2024show,stagedlastweekforthe39thtimeinOrlando,welcomedmoreexhibitorsandattendeesthan2009—atthetailendoftheTigerBoomandnearthestartoftheGreatRecession.Roughl