Home » Death of the PGA Merchandise Show was greatly exaggerated

Death of the PGA Merchandise Show was greatly exaggerated

The 72nd PGA Merchandise Show has attracted more than 1,000 exhibitors and over 40,000 PGA pros.

ThePGAMerchandiseShowisthelargestannualgatheringofPGAprofessional.ThereporteddemiseofthePGAMerchandiseShowbyseveralmediaoutlets—includingthisone—appeartobegreatlyexaggerated. OrganizersoftheannualgatheringattheOrangeCountyConventionCenterinOrlandoreportthisweek’sshow—Jan.22-24—isexpectedtohavethehighestattendancesince2009with1,071exhibitorssignedup(notcountingmultiplebrandsinabooth).Asaresult,the72ndShow,thelongestrunningandlargestglobalgatheringforthebusinessofgolf,willfeaturesixstagesonthefloorandhasexpandedintoanewhallcalledTheRetreat,whichisdesignedtobringattendeestogetherforbusinessconnectionsandexclusiveexperiences.It’salsowhereboththefashionshowandWinterJam(ThirdEyeBlindtoperformonThursday)willbeheld. Anothersignificantgrowtharea:thespacedevotedforgolffitness,clubamenitiesandracquets(includingPickleball)hasdoubledinsize.Withnearlyeveryproduct,serviceandgolflifestylecategor