The PGA Tour officially unveiled its new media studios Wednesday. The 165,000-square foot building in Ponte Vedra Beach, Fla., will help the organization expand its digital footprint, launch new international feeds, and—maybe most importantly to the sport’s leaders—set golf up to leverage distribution possibilities once its current media deals expire after 2030. “When we started talking …
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ThePGATourofficiallyunveileditsnewmediastudiosWednesday.The165,000-squarefootbuildinginPonteVedraBeach,Fla., willhelptheorganizationexpanditsdigitalfootprint,launchnewinternationalfeeds,and—maybemostimportantlytothesport’sleaders—setgolfuptoleveragedistributionpossibilitiesonceitscurrentmediadealsexpireafter2030.
“Whenwestartedtalkingaboutthebuildinginthosetermswithourboard,theygotitimmediately,”PGATourchiefcommercialofficerRickAndersonsaid.
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