The PGA Tour announced a new “Creator Council” on Friday, hosting up to 10 internet golf personalities in ongoing discussions about potential rule changes and collaboration opportunities, as part of a larger effort to speak to the millions of golf fans not currently engaging with professional events. In August, the PGA Tour hosted 16 YouTubers …
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ThePGATourannouncedanew“CreatorCouncil”onFriday,hostingupto10internetgolfpersonalitiesinongoingdiscussionsaboutpotentialrulechangesandcollaborationopportunities,aspartofalargerefforttospeaktothemillionsofgolffansnotcurrentlyengagingwithprofessionalevents.
InAugust,thePGATourhosted16YouTubersatthefirstCreatorClassic,generatingmorethan5millionviewsacrossitsownstreamandparticipantposts.ThecontestdoubledthePGATour’srecordfornewYouTubesubscribersinaday.Themedianviewerwas32yearsold,accordingtotheorganizer,whiletheaverageconsumerinthePGATour’soverallYouTubeaudienceis37yearsold.
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