A shakeup at LIV Golf appears imminent, according to a report Tuesday by Sports Business Journal.
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AshakeupatLIVGolfappearsimminent,accordingtoareportTuesdaybySportsBusinessJournal.
SaudiArabia’sPublicInvestmentFund,whichbankrollsLIVGolf,hashiredaLondon-basedfirmtofindanewchiefexecutiveofficertoreplaceGregNorman.Accordingtoonesourcewiththeleague,Normanwillremainpartoftheseniorleadershipteamandwouldmaintainarolesimilartoacommissioner.
LIVGolfhasbeenexpandingitsseniorleadershipteaminrecentmonths,addingachiefcommunicationsofficer,chieffinancialofficerandexecutivevicepresidentofteambusiness.AlongwithanewCEO,theC-Suiteadditionswouldhelpnegotiatefuturemediarightsdealsandnewcorporatepartners.
AccordingtotheSBJreport,thesearchfirmofOdgersBerndtsonhasalreadyhadtalkswithBig12CommissionerBrettYormarktopotentiallystepintotheCEOrolebutthosenegotiationsdidnotprogress.
ThenewCEOandadifferentpositionforNormanshouldhavenoimpactonthePIF’songoingnegotiationswiththePGATourandDPWorldTour.Normanhasstatedonnumerou
