Tiger Woods’s Sun Day Red range of apparel was ridiculed for its bizarre name – as well as its upmarket prices – when launched earlier this year, but now the iconic golfer finds his clothing venture accused of “unlawful hijacking”.
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TigerWoods’sSunDayRedrangeofapparelwasridiculedforitsbizarrename–aswellasitsupmarketprices–whenlaunchedearlierthisyear,butnowtheiconicgolferfindshisclothingventureaccusedof“unlawfulhijacking”.
Tigeraire,aUScompanythatmakesair-conditionedhelmetsforgridironplayers,hasfiledalegalactionaccusingWoodsandSunDayRedofbreakingtrademarkrulesbycopyingTigeraire’sdesign.
Therespectivelogosdobearastrikingresemblance,butTaylorMade,Woods’spartnerinthebrand,has “fullconfidenceinthesecuritisationofourtrademarks”.
ThedisputewillbringanimmediatehalttoWoods’sapplicationforthelogo–depictingatigermadeupof15linesinhomagetothenumberofmajorshehaswon–butJoshGerben,atrademarkattorneyinAmericatoldnewschannelCNBCthatitis“unlikelytoaffectfutureproduction”.
SunDayRedisinvolvedinadispu
