In an InsideGolf exclusive, GOLF’s Fully Equipped discusses whether content creators have officially passed tour pros as gear tastemakers.
The post Can content creators reshape the equipment industry? | InsideGolf appeared first on Golf.
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The biggest equipment signing of 2023 didn’t tee it up in a single PGA Tour event last year. Let that sentence marinate for a second. In an industry that has long believed tour pros offer the best opportunity for product visibility, Callaway’s partnership with Good Good Golf all but confirmed the traditional spokesperson hierarchy is dead.
