The Royal Bank of Canada, which has been the title sponsor of the Canadian Open since 2008, has indicated it will take a wait-and-see approach to renewing its sponsorship.
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HAMILTON,Ontario–Nowhereistheuncertaintythat’sgrippingprofessionalgolfmorepressingthaninCanada.
TheRoyalBankofCanada,whichhasbeenthetitlesponsoroftheCanadianOpensince2008,hasindicateditwilltakeawait-and-seeapproachtorenewingitssponsorship.RBCrecentlyextendeditstitlesponsorshipofboththeCanadianOpenandHeritageforjustoneyearthrough2024.
RBCofficials,likemanytitlesponsors,arecurioushowapotentialdealwithSaudiArabia’sPublicInvestmentFundandthePGATour’smovetoafor-profitmodelwillimpacttheprofessionalgame.
“WecontinuetohavegreatconversationsbetweenRBC,thePGATourandGolfCanada,”saidLaurenceApplebaum,theCEOofGolfCanadawhichrunstheCanadianOpen.“Weknowthatthey[RBC]continuetobethemostengagedpartnerforusinthegolfspace.Theyhavebeenamazingpartners,we’vehadanincredibleweekhere,spentalotoftimetogetherwithbothRBCandthePGATourandweknowthatt
