Home » PGA Championship TV ratings benefit from Scottie Scheffler bump

PGA Championship TV ratings benefit from Scottie Scheffler bump

Scottie Scheffler’s arrest drew eyeballs to coverage of the PGA Championship, and the ratings benefitted.

ScottieSchefflerbeingbookedonsuspicionofsecond-degreeassaultofapoliceofficer,third-degreecriminalmischief,recklessdrivinganddisregardingtrafficsignalsfromanofficerdirectingtrafficbroughteyeballsandaspikeinviewershiptothebroadcastofthe106thPGAChampionship. CBSreportedan11-percentviewershipincreaseforthefinalroundofthePGAChampionshiponSundayatValhallaGolfClub.CBSaveragedjustunder5millionviewers,upfrom4.5millionlastyearwhenBrooksKoepkawonbytwoshotsatOakHill.(It’sstillthesecond-lowestratinginthelastfiveyears.) Scheffler,theworldNo.1andreigningMasterschampion,wasdetainedearlyFridaymorningbeforehissecond-roundteetimeaftertryingtodriveintotheentranceofValhallaGolfClubinLouisville,Kentucky.Theassaultchargeisafelony;theothersaremisdemeanors. NewsofScheffler’sarrestwentviralandincludedfirsthandreportingbyESPN’sJeffDarlington,whowitnessedSchefflerattempttoentertheclubandapoliceofficeratta