Danish company Garia produces high-end, road legal golf carts that cost upwards of $20,000.
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FromthebloomingazaleasofAugustaNationaltothebreathtakinglighthouseatTurnberryinScotland,golfisrenownedforitsnaturalbeauty.Thesamecannotbesaid,however,forthesport’sprimarymodeoftransport.
ButoneDanishcompanyisonamissiontoputtheartingolfcart.
Copenhagen-basedGariaistheself-described“world’sfirstandonly”luxurygolfandleisurecarbrand(that’s car,notcart),whoseaimstoregeneratethetraditionalgolfbuggyhaveledtoambitionsthatliefarbeyondtheconfinesofthe18-holecourse.
Suchgoalsseemedalongdriveawayin2005whenAndersLynge,stillindesignschool,metSorenBakHansenduringaninternshipatacarcompany.Ashortwhilelater,havingspottedagapinthemarket,theduofoundedGaria.
“Whenitcametothegolfcart18yearsago,theyalllookedthesame–thereweren’tanyserioushigh-endproductsoutthere,”LyngetoldCNN.
“Ifyoulivedinahigh-endcommunity–payinghundredsofthousandsofdollarsofmembershipfees,a$10millionhouse,whateveryouhad–thewholelif
